50%精力放在10%盈利業務上──智烽體育的帆船生意經

來源:體育大生意作者:陳均網址:#浏覽數:373
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智烽體育又欣喜地走過一年,2016我們看到國策印發文中對“體育”的展望和規劃,感受到裹挾着資本和IP的體育産業的持續發力,浸染在各行各業投身體育産業促成的繁榮體育+業态中;同時,我們在過去的體育大年中,觀賞了精彩的歐洲杯,感動于奧運會的中國女排精神,一項一項體育大賽落戶中國,一個一個中國品牌沖出國門。一句話,正是春風得意時。
得意之時淡然。智烽體育一直将“緻力于成為中國領先的體育營銷服務公司”作為航标燈,以“極緻服務成就偉大賽事”作為舵手,在體育海洋中,與賽事一起成長,與客戶共同進退,用專業武裝自己,用價值為品牌加身。
2017年,智烽體育将繼續深耕帆船,羽毛球和網球等領域,加大自主賽事推廣的力度,加強與中國杯帆船賽、武漢網球公開賽、中國羽毛球公開賽等品牌賽事合作的深度,加快與新賽事機構和企業品牌達成合作的速度。以點帶面,延伸到水上、網球、羽毛球、路跑、籃球等衆多體育領域中。在服務客戶的同時,我們今年也将創立自己的全新賽事,以此更好地滿足客戶和市場的需求,呈現更優質的服務。
體育營銷,被認為是21世紀最具潛力的營銷方式之一。智烽體育願意成為賽事或品牌與體育之間的那座橋,幫助客戶實現商業利益,協助客戶達成商業目标。
2016 was quite a year for GSE. We witnessed the new prospect and plan of sports from our government, we felt the passion and heat of the industry and capitals, we experienced all the attentions and expectations from the society.  Meanwhile, we enjoyed the wonderful shows of RIO Olympic Games and UEFA EURO, and we shared the moment with the spirit of our national women volleyball team. Hundreds of the sports events landed in China, and thousands of Chinese brands moved onto the world stage. What a wonderful year for the sports industry in China!
GSE is committed to become the best sports marketing service company in China. We believe that best services will create great sports.  We are dedicated to providing the best services and creating values for sports events, organizers, and commercial brands.
In 2017, GSE will continue focusing on sailing, badminton and tennis. We will enlarge the promotion of our self-own events, enhance the cooperation with China Cup, Wuhan Open and China Open, and setup cooperation with new organizations and brands. We would also step into the sports of swimming, running and basketball. Meanwhile, we will import and launch a new IP event, which caters to the needs of our clients and provides high quality services.
Sports marketing is regarded as one of the most potential marketing approaches in the 21 century. GSE will be willing to become the bridge between our clients and sports, as well as to assist our clients to maximize commercial interests and reach business objectives.
Sports marketing is regarded as one of the most potential marketing approaches in the 21 century. GSE will be willing to become the bridge between our clients and sports, as well as to assist our clients to maximize commercial interests and reach business objectives.

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